Giovanni Luca Cascio-Rizzo

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Giovanni Luca Cascio Rizzo is a Ph.D student in Management and a Teaching Assistant for M.Sc. courses in Marketing at Luiss Guido Carli University. He is also a Research Fellow at Luiss X.TE Research Center. His research is about language and consumer behavior. He employs a mutimethod approach, combining automated text and image analysis in the field with controlled experiments.

 Subjects: Influencer marketing, language, text & image mining, social media.

Supervisor: Francisco Villarroel Ordenes, Matteo De Angelis

Publications:

Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis, and Rumen Pozharliev (2023). “How Sensory Language Shapes Influencer’s Impact,” Journal of Consumer Research.

Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile, “Aroused Language and Influencer Size” (4th R&R, Journal of Marketing).

Giovanni Luca Cascio Rizzo, Jonah Berger, and Francisco Villarroel Ordenes, “Virtual Influencer’s Impact” (under review, Journal of Consumer Research).

Giovanni Luca Cascio Rizzo and Jonah Berger, “Melodic Repetition” (under review, PNAS).

Giovanni Luca Cascio Rizzo, Jonah Berger, Gabriele Paolacci, and Francisco Villarroel Ordenes, “Sustainable Influence” (working)

Award: Best paper and most promising researcher – Doctoral & Research Colloquium of Società Italiana Marketing, Rimini 3rd and 4th of June. Title of the paper: How language Arousal and influencer type shape influencer credibility. 

Email: glcasciorizzo@luiss.it

Curriculum Vitae