Martina Di Cioccio
Martina Di Cioccio is currently a PhD Student in Management at LUISS Guido Carli University. She previously worked in the field of digital marketing for firms both in Italy and Germany. From a research perspective, she is mainly interested in investigating consumer behaviors and how marketers can influence psychological decision-making processes to encourage the adoption of sustainable behaviors.
Martina earned a B.Sc in Economia and Management and a M.Sc in Marketing Analytics and Metrics both at LUISS Guido Carli University.
Subjects
Sustainable decision-making processes
Research Interest
Marketing, Consumer Behavior, Cognitive Biases, Environmental Sustainability and Quantitative Research
Supervisor
Prof. Matteo De Angelis
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