Antara BALLAL

Antara Ballal is a PhD Student in Management at Luiss Guido Carli University, Rome. Her research aims to explore changing consumer behavior in the face of rapid digitalization, through an interdisciplinary approach.

She holds an MSc in Digital Humanities (magna cum laude), and an MSc in Communication Sciences: Digital Media and Society (cum laude, w/ honours), both from KU Leuven research university, Belgium. She graduated with a BA in Media and Communication from Manipal Institute of Communication, India.