Yaman Nassereddine
Yaman Nassereddine is a PhD student in Management at Luiss Guido Carli University, specializing in the marketing track. She holds a Bachelor’s degree in Banking and Finance and an MBA both from the Lebanese American University in Beirut, Lebanon, where she cultivated a strong academic foundation in finance and business management.
Yaman is passionate about advancing marketing research and has successfully presented two papers at the prestigious American Marketing Association (AMA) conference, reflecting her commitment to contributing to the academic and professional marketing community. Her research interests lie at the intersection of innovative and dynamic marketing domains, including fashion marketing, consumer behavior, customer-brand relationships, and the burgeoning field of the metaverse.
Subjects
Marketing, Metaverse, AI, Luxury
Research Interests
Marketing, Consumer Behavior, Customer-brand Relationship, Metaverse, Social Media, AI.
Supervisor
Prof. Matteo De Angelis
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