Yaman Nassereddine is a PhD student in Management at Luiss Guido Carli University, specializing in the marketing track. She holds a Bachelor’s degree in Banking and Finance and an MBA both from the Lebanese American University in Beirut, Lebanon, where she cultivated a strong academic foundation in finance and business management.

Yaman is passionate about advancing marketing research and has successfully presented two papers at the prestigious American Marketing Association (AMA) conference, reflecting her commitment to contributing to the academic and professional marketing community. Her research interests lie at the intersection of innovative and dynamic marketing domains, including fashion marketing, consumer behavior, customer-brand relationships, and the burgeoning field of the metaverse.

Email

ynassereddine@luiss.it

Subjects

Marketing, Metaverse, AI, Luxury

Research Interests

Marketing, Consumer Behavior, Customer-brand Relationship, Metaverse, Social Media, AI.

Supervisor

Prof. Matteo De Angelis