Chiara Di Fazio

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Chiara Di Fazio is a PhD student in Management at Luiss Guido Carli University, specializing in the Marketing Track. With an international background in linguistic and cultural mediation, a master’s in marketing management, and professional experience in luxury hospitality and retail, she has developed a strong interest in consumer behavior and marketing strategies. Her current research explores the intersection of generative AI and the human role in content creation, focusing on user agency, self-gratification, and interaction dynamics across industries. Additionally, her research interests span various sectors, including luxury goods, healthcare, and digital innovation, with an emphasis on how marketing strategies adapt to industry-specific challenges and evolving consumer needs.

Email

cdifazio@luiss.it

Subjects

Consumer Behavior, Marketing Strategies, Digital Innovation, Luxury Goods, Healthcare

Research Interests

Consumer Behavior, Marketing Strategies, Generative AI, User Engagement, Self-Gratification, Digital Innovation, Luxury Goods Marketing, Healthcare Marketing, Industry-Specific Marketing Challenges, Consumer Psychology, Digital Transformation

Supervisor

Prof. Matteo De Angelis